Valeria Silva, a storyteller born under the Colombian sun, now crafts narratives in Madrid as a senior copywriter at Delirio&Twain. She brings disruptive ideas to life for leading brands in Spain and Colombia, including F.C Barcelona, Olay, DAZN, LOS40, Barcelona City Council, La Liga, among others.
She is also the co-founder of El Círculo de Creativas, the biggest creative haven in Colombia and LATAM. Empowering women in advertising, her mission is to inspire, bridge the gender gap, and foster equal opportunities for growth.
Valeria also breathes life into Silvaleria, a fashion dream resonating across continents (LATAM &EU). What began as a pandemic-inspired venture—transforming unused clothing into art swiftly evolved into a business. Now, she launches diverse collections, elevating objects with her unique artistic touch. Valeria collaborates with talented friends, including photographers, designers, and animators, to bring forth the essence of Silvaleria.
In her spare time she also lectures at universities and advertising and marketing festivals, and teaches creative writing at the Spanish school of creativity, CANELA.
*AWARDS & RECOGNITIONS*
Gold Best Beauty in Care 2024, Spain - Best Brand Experience Olay
Gold Best Beauty in Care 2024, Spain - Best Branded Content Olay
Gold Best Beauty in Care 2024, Spain - Best ESG Olay
Silver Best Beauty in Care 2024, Spain - Best Integrated Strategy Olay
Silver Media Pro Events 2024 - Best Corporate Event, Brilla Madrid Zoo
Shortlist Premios Eficacia 2024, Spain - Best Research Olay WellAging
Shortlist See It Be It Global - Cannes Lions 2024
Shortlist PR Cannes Lions 2022 - The Field Symbol, F.C Barcelona
Shortlist Media Cannes Lions 2022 - The Field Symbol, F.C Barcelona
Winner See It Be It Latam - Cannes Lions 2020
Gold Young Lions Colombia 2020 - Digital, VISA
Behance Highlighted in Advertising x 7 Creative Projects
*CONFERENCES*
-EXMA Bogotá Colombia, 2024 - Mentes sin miedo
-Universidad Jorge Tadeo Lozano, 2023 - Expectativa VS. Realidad de la industria
- MAD Festival España 2023, conferencia inaugural - La creatividad me trajo hasta aquí.
-Roastbrief Cannes Lions, 2022 - #TwitterSpace de creatividad en Latam
-Congreso Adictos 2022, Colombia - Sobredosis de creatividad
-Universidad Luis Amigó 2020, Colombia - Ponente en el Festival Vive Publicitario
-Universidad EAN 2020, Colombia - Conferencia El libro de las cosas que debí saber antes
*PRESS ARTICLES*
-Periódico El Confidencial, España - Análisis de Marketing para “Barbie toma Madrid al asalto”
-Revista P&M Colombia, Videocolumna - Hay que ver desde lejos para ver de cerca
-Revista P&M Colombia, Videocolumna - Herramientas para evitar bloqueo creativo
-Revista P&M Colombia, debate - Papel de la mujer en la industria publicitaria